Marketing MusingsWhat are the future challenges and opportunities for marketing research?Marketers are swimming in data and individuals are producing data at an ever increasing pace. But what are the opportunities and…4 min read·Aug 16, 2021----
Marketing MusingsThe Anatomy of a Google PPC AdFor today’s blog article, we’re going to have a deep dive into the anatomy of a Google PPC ad and some top tips from myself.3 min read·Jul 13, 2021----
Marketing MusingsAmazon — a case study in user experienceA lot has happened in the two decades since Amazon fist launched in the UK — is it still the most customer-centric website?3 min read·Jul 3, 2021----
Marketing MusingsShould brands invest in qualitative research?Market research is big business. But is there a place for qualitative research within the marketing strategies of businesses?5 min read·May 28, 2021----
Marketing MusingsConducting a piece of autoethnographic researchIn this next blog post, I’m going to write up a detailed example of autoethnography.6 min read·May 24, 2021----
Marketing Musings9 Steps to Writing a Creative BriefFor this post we’re going to work through the structure of a creative brief that marketers can follow.8 min read·May 3, 2021----
Marketing MusingsWhat is marketing research?We are surrounded by marketing. But what about marketing research and analytics? How are they involved? What comes first?7 min read·Apr 25, 2021----
